How to Increase Referral Traffic?

For making money off your website or by selling products on your website, you need one thing: traffic. The more the people visit your website, the more chances you have of minting money.

Generally, there are three major kinds of website traffic: direct traffic, traffic from search engines, and referral traffic. Of these three, the most popular is referral traffic.

Referral traffic is an essential part of online marketing as it sends potential customers from other websites to your page. However, it has several other added benefits as referral traffic is generally generated by inbound links and by social media activity and both these factors help in improving the ranking of your web page.

In this article, we shall see how you can increase referral traffic and what are some of the top referral traffic sites for your business. Take a look:

#1. Guest Blogging

You must have often encountered several blog posts on sites like Huffington Post which are not written by their staff, but by a guest. Guest posts are one of the easiest and most effective ways of gaining more and more referral traffic. Websites like Huffington Post and WebMD are among the top referral traffic sites. However, before you start posting articles on some other website, always keep in mind your readers. Make sure that your article will be read by a relevant demography, and only then will it reap the desired benefits to you. But apart from that, guest posting remains the best way to get referral traffic.

(Image Courtesy: Easy WebContent)

#2. Pinterest

It is only a shock that online marketers are not making use of this wonderful website. A recent data shows that Pinterest generated more referral traffic than Twitter! In fact, it generated more referral traffic than Google Plus, YouTube, and LinkedIn combined. So, if you want to boost the referral traffic for your website, you better start pinning, now!

(Image Courtesy: Pinterest)

#3. Online Directories

You can choose to submit your website to online directories like Craigslist, Yelp, and such others. It is undoubtedly one of the easiest ways to attract referral traffic. But remember not to publish your website on every online directory. Spend some time online and figure out which online directories can help you reach your target audience most efficiently and only sign up for them. To see if the online directory is helping you, just do a a simple Google search about your website and see if the directory shows up.

#4. Social Media

It is only certain that in today’s age when almost every human being is on social media, you use it to your benefit. Plus, attracting people on social media is fairly simple given the amount of time individuals spend on these websites. But before you begin, remember that Facebook and Google+ attract a more casual audience while sites like LinkedIn attracts a more professional one. Simply create a page for your website or product and share blog posts and run contests. Try engaging as many people as possible, and then it is only a matter of time before you start witnessing a boom in your referral traffic.

(Image Courtesy: Marketing Land)

So, there you have it. If you want to add more to this list, let us know in the comments below.

(Featured Image Courtesy: Quora)