How to Balance Between Strategic Planning and Crisis Management

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How to Balance Between Strategic Planning and Crisis Management
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Crisis can be managed with strategic planning. In times of crisis, strategic planning becomes vital. Every organization must have some strategies to deal with the uncertain scenarios that might occur anytime in the coming future.  A reasonable and analytic strategy is the key to the success of a company. The strategies involve making decisions for the company’s growth. The planning is turned into actions to make the planning active. The employees are made aware of the new strategies and then they work accordingly. Crisis that is financial in nature can be resolved through these strategies. The strategies however must be planned wisely with thorough investigation and logic. A simple mistake can cost an organization their reputation. In case of natural calamities, the organization should be prepared to face losses and be prepared with a strategy to get back on track.
A company has goals and targets which they plan to achieve in a period of time. The strategies are planned in such a way that all the goals can be achieved in lesser time. The actions and the execution is planned with the help of rich data and some creative ideas by the management.


All the organizations today need to plan a strategy to face the problems of the future. As the world is changing we are facing issues that lead to crisis. The world is witnessing terrorism, environmental changes leading to disasters, epidemics and financial scandals. An organization must be prepared for such situations to ensure the safety and success of the people and the organization respectively. The strategic planning is characterized by organizational activities that systematically discuss missions and goals, explore the competitive environment, analyze the alternatives and coordinate actions of implementation within the whole organization. Strategic planning enhances management, decision-making, stakeholder involvement in public organizations.
The crisis management will make the organization flexible in reacting in times of crisis. The purpose is to make timely decisions based on facts with clear thinking under rough conditions. The crisis is measured and evaluated in terms of threats and then a strategy is developed to manage the crisis by evading the threats or alleviating the impact of the threats. Organizations provide the leaders experiential training to manage unexpected situations. Crisis management is an organized process, cost efficient that abates certain threats faced by the organization.  


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