Are you looking for tips to improve your website performance on search engines? Want to know more about technical terms?
Search Engine Optimization is one of the ultimate digital marketing approaches for any brand or business for its online visibility. SEO is all about user experience. By enhancing your user engagement, you can boost up your organic and natural traffic.
SEO is all about user experience. By enhancing your user engagement, you can boost up your organic and natural traffic.
Good performance in these aspects can boost up your SEO outcome, and to achieving this ensures that on page SEO elements of your website are not missing.
Meta Tags
Meta Tags play a significant role for a website or web page to target your audience.
Meta Title
Meta Title is one of the most important factors that have a most weighty influence on your on-page SEO. The title tag is a clickable element in search query result that is used to magnet your audience towards your landing pages.
The title tag tells both search engines and searches users how relevant your site is for a particular topic. Length for Title Tag is up to 55 characters. Google calculates the pixel width of the characters used in titles with a limit of 512 pixels.
Meta Description
Good Meta description attracts targeted visitors to click on your title tag. It is crucial boosting up Click Through Rate (CTR).
Without an optimized Meta description, the search engine will simply pull random text from your content, and it will not be successful to increase your visitors.
Schema Mark-Up Tags
The search engine needs to match your content with the context of search user, so they read your content and confirm if they match by relying on micro-data called schema markup.
It would be easier for the search engine to find your content with a perfect scheme integrated into your code.
Open Graph
It provides more share ability to your content and links. Also, boost up engagements with a targeted audience which make possible to higher CTR and conversions.
Facebook offers OGDT (Open Graph Debugger Tool) to make sure that right OG code is using in your content.
H Tags
H tag is also known as Headline Tag. It helps search engine to describe what about your web page is. If you have a large amount of content or any article then you can subdivide it into H Tag (<h1>, <h2>,….,<h6>).
There can be only one <h1> tag in a web page. Embedded your primary keywords into H tag strategically and get better ROI with your content.Header tags are much different from style header which concentrates on font and style format.
Website Speed
Quick website loading is an important SEO factor. It affects user experience a lot. Faster speed web sites are loved over slow ones.
Website speed enhancement factors
Compressed Images
Host Image Separately
Load Less External Objects
Unconditional Caching
Compress and Minimize Code
Image Alt Tags
If you think that search engine bot can read or scan images, then you are highly mistaken. It can’t see images like a human. Search engine bot depends on proper alt tags for indexing and returns relevant ones during image searches.
Check Theft Content
One more important on page SEO element is to check duplicate content. If a search engine finds out copied content, then lots of failures can happen.
The reason is when any user puts a query, and SE found duplicate content then it is crucial for a search bot to find an original and better content. Duplicate content can be identified by google webmaster tools and other third party tools.
Conclusion:
On Page SEO is an optimization process of a web page for the search engine. Business owners and digital marketers need to grow and learn more SEO aspects for a new age of Digital Marketing.
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