After you have built a great website for yourself, the next goal for you is that it reaches as many people as possible. This means it is time to learn about Search Engine Optimization (SEO). Yes, we understand that SEO seems scary at first glance with all the numbers and graphs but trust us; it is fairly easy to use.
The rule is simple. The goal of SEO is to make your site visible and friendly to popular search engines, especially Google. It flags your website on the internet, so when customers search for the keywords that are related to your website, your website has a better visibility on Google’s search results.
If you still seem worried, don’t be. You don’t have to do this on your own. There are many tools in the market to help you get a better ranking of your website. So, we bring to you top 5 SEO tools that you can use and make your website boom faster. Want more? They’re all free! Take a look:
#1. Google Analytics
Google Analytics is to the online marketer, like air is to the human being. Living without this tool is impossible. If you’re not yet using it, we recommend that you start using it now.
No other data source provides such detailed and high-quality information, like Google Analytics. Other data tools depend on Google’s data for their results. So you know who's the king!
(Image Courtesy: Marketing Land)
Well, if you’re an online marketer, then you surely can’t ignore Google Analytics. After all, all the important data related to your website like visitors, traffic, etc. comes from this critical source. Highly recommended to everyone.
#2. Google Webmaster Tools (GWT)
Well, if Google Analytics is like air for humans, then GWT is simply put, food for them. The “webmaster” here is a bit of a misnomer. This is not just for webmasters, but for the SEOs. The very focus of this particular Google tool is on “search” and “optimization” of your website.
SEOs and marketers need to keep up with the GWT dashboard on a regular basis.
Although one might argue that GWT and Google Analytics performs almost the same tasks, there is one thin line between the two tools. Yes, the GWT provides the same data as Analytics, however, in a simple and straightforward manner. There is less tweaking of the numbers possible on GWT compared to Analytics. One of the most important datasets from GWT is the link data. Staying up to date with toxic backlinks is one of the best defensive actions you can take.
As can be seen above, GWT is indeed indispensable. You surely need the data, the tools and also you need the power that GWT brings to the table. We only wish more and more online marketers start using Google Webmasters.
#3. Keyword Planner
We all know how important keywords are for the content of your website. Keywords are the phrases that users enter on Google search while looking for a topic. The number of keywords in your content determines your rank in a given Google search. Of course, in this Google-dominated era where it controls 75% of all the web searches the best way would be to make use of Google’s Keyword Planner. Google previously used to have an independent Keyword Tool but that been now replaced by the more adaptable Keyword Planner which is a more premier way of researching keywords.
Using the tool might get a little tricky, so, here’s a little help. You can find Keyword Planner by logging into AdWords-Tools-Keyword Planner.
Keyword Planner is the place to start when you’re doing any keyword research. Here are a few of the things you can do:
As the premier keyword tool on the internet right now, your best bet would be to make full use of the Keyword Planner. You can’t expect to do much real keyword research without using this tool. So use it extensively and get familiar with it.
SEO is not based on estimations and assumptions and with MozBar, knowledge is the name of the game. It helps you with just the right stuff at a glance. It is a handy little tool that sits in your browser toolbar. You can click on the MozBar and it generates an instant report of the website you’re visiting.
The toolbar has three main categories of data: Page Elements, Page Attributes, and Link Data. Page Elements displays the major issues of on page SEO. There’s a lot of information accessible at a glance. You can see the various tags like title, description, H1s, etc.
You can also find the Link Data. The Link Data tab has ranking factors along with additional information on a site’s links. Unfortunately, complete information is available only with a paid subscription.
The MozBar is a powerful tool. However, its true potential is available only to those who subscribe, but, we can confirm it to you that it is a service worth the money. Priced at $99 a month, it is a great tool to have to get knowledgeable insights on your website. Luckily enough, the folks at MozBar have still provided a pretty robust version of their tool at no cost for beginners.
At first glance, you’ll probably not notice anything significant about Woorank. It just comes by as another freemium webs tool. However, upon closer inspection, it gives handy insights into some not so obvious facts. The best part about Woorank is that it literally gives a report out on any website within seconds.
Upon analysis of the particular website, the tool then tells you the right and wrong things in it. It will tell you about the top priorities that need a fix as soon as possible as they could be possible reasons for the bad performance of a website.
It also presents you with a geo data so that you understand your audience better. It tells you the rank of your website in your home country as well as globally.
However, the most outstanding feature of Woorank is its analysis of your website on mobiles and tablets. We all know that today, most people surf the internet on their mobiles and it is very important for your website to be mobile friendly. It should load quicker and just look good on a mobile screen. This is indeed a precious insight to have.
For its interface, ease, and the amount of data that it provides, Woorank gets high marks. However, you have to make note that all the data is not really accurate. Wooranks redeems itself with the mobile optimization overview, which is a critical feature for today’s marketers.
If you think there's more to the tools that are available in the market, share your information with us. Comment on the box below to express your thoughts and opinions.
(Feature Image Courtesy: Clickseedesign)