Otonokizaka High School is in a crisis! With the number of enrolling students dropping lower and lower every year, the school is set to shut down after its current first years graduate. However, second year Honoka Kousaka refuses to let it go without a fight. Searching for a solution, she comes across popular school idol group A-RISE and sets out to create a school idol group of her own. With the help of her childhood friends Umi Sonoda and Kotori Minami, Honoka forms μ's (pronounced "muse") to boost awareness and popularity of her school.
Unfortunately, it's all easier said than done. Student council president Eri Ayase vehemently opposes the establishment of a school idol group and will do anything in her power to prevent its creation.
Moreover, Honoka and her friends have trouble attracting any additional members. But the Love Live, a competition to determine the best and most beloved school idol groups in Japan, can help them gain the attention they desperately need. With the contest fast approaching, Honoka must act quickly and diligently to try and bring together a school idol group and win the Love Live in order to save Otonokizaka High School.
Ruby is very shy, which makes it hard for her to get along with other people. She has never talked to any males besides her father before, so she has always been bad at dealing with the male gender. She is fearful and easily upset, but still has a tough interior forged by her role as the daughter of a rich, well-known family.
She is a third-year student who is the president of the student council. She is from an old family involved in fishing management whose name is well-known around the area. The Kurosawa family also owns a number of companies including real estate, entertainment, human resources and restaurant management
You Watanabe is an energetic, tomboyish, and positive girl with an outlook of focusing on her goals, and sometimes tends to take action without thinking things over first. Her positive attitude also makes her one of the more charismatic. members of the group.
Yoshiko is a bit of a chuunibyou, a person who holds delusions of grandeur. She's bright, self-assured, smart, and thoughtful. She hates to be called "Yoshiko" and refers to herself as "Yohane" instead, going as far as to cross out her real name in her introduction and replace it as such.
Eli is highly respected and well-known among the students, especially among her juniors, which call her 'Eli-senpai'. Unlike Nozomi, she appears rather stoic and skeptical in the early episodes, but it is shown that Eli is actually very kind and caring towards people who are close to her, like her little sister. She is also dependable as her grandmother entrusted her the responsibility of preventing the school from being shut down. Other than being admirable, Eli also has a lot of fans in the school. After she joined the group, their popularity rose and their ranking among the school idols increased, achieving more fame.
Kotori is shown as the most indecisive person among all nine members and tends to have Umi Sonoda and Honoka Kosaka, her childhood friends, make decisions for her. She also has a hard time expressing her feelings, since she always takes other people's feelings into consideration. Kotori is a kind person, but she can also be gullible, as shown in Season 1 Episode 10, wherein Nico claimed that she has a personal chef like Maki, and Kotori fell for Nico's lie unknowingly.
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