With an increasing trend of online shopping, coupon and cashback websites have become quite common these days. One important name in the coupon and cash back market is that of CashKaro.com. While the website stands out in its service and provides lucrative offers from popular online retailers, it also tends to provide latest offers and enticing rebates.
Well, however convenient their usage might be, the mode of profit generation of such websites has always been a mystery. To provide a detailed insight on the CashKaro.com Business Model, here is how the website functions.
What Is CashKaro?
CashKaro.com is an India based website which offers cash back, coupon, and price comparison services to its users. It has become quite a popular name in the coupon and cash back domain in the recent past. Among its lucrative features, the website enlists various offers, coupons, promo codes, and cashback offers from top online retailers. These online retailers include business and industry giants like Dominos, Amazon, Flipkart, Make My Trip, and Myntra, to name a few.
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How CashKaro.com Functions?
A distinctive feature of CashKaro is that it allows its users to avail the features of price comparison and product search. While through price comparisons users can compare the prices for a similar product available with different online retailers, product discovery allows you to get the best price on the product of your choice.
Cashback is another one of the lucrative and distinctive features of the website which lets the online shoppers increase their savings and get some impressive cash back deals.
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CashKaro.com Revenue Profits
The primary way of earning profits for websites like CashKaro is through its affiliates. Since these marketing websites work to increase the sales of online retailers, they receive a certain amount of commission for every sale that is directed through the coupon and cashback website. After the website has received a fixed commission from the online retailers, CashKaro returns some of this money to its customers in the form of cash back and retains the leftover amount in the form of profits.
(Image Courtesy: Cash Karo)
Moreover, these websites also generate profits, by the way of, advertisements on their page. Given the popularity of the website, advertisers may pay a huge amount to get a space on the page of the website.
How Does CashKaro.com Business Model Works?
CashKaro.com business model is quite transparent and well-planned. The aforesaid affiliate network works in quite a simple and transparent manner for websites like CashKaro.com. As you partner with various online retailers, you are connected to them with a unique affiliate ID. These IDs help you to set up deep link URL and track all the information pertaining to sales, click time, and purchased items.
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The data is again referred to by the coupon website in order to apportion the cashback amount to the customers and retain the remaining sum as profits, there by keeping the CashKaro.com business model quite organized.
We would love to hear more from you on CashKaro.com business model. How do you think does CashKaro function? Kindly use the comment box to share your thoughts and opinions with us.
(Featured Image Courtesy: Cash Karo)
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