Regardless of the fact that you are a popular blogger or not, the one term that drives you crazy is - traffic.
All the websites on the internet today, crave for as much traffic as possible. More traffic means more people land on your website, which can significantly boost sales, if you're a business owner.
There are a lot of ways in which you can you can boost your traffic, however, one of the most prominent ways to achieve that is by having a lot of backlinks to your website. So, what are backlinks and how do they help in increasing website traffic? Let's find out.
What Are Backlinks?
A link on the internet is a connection between two webpages. Like we have internal links, that connect two pages of the same website, and like we have outlinks, that redirects the user to another webpage, a backlink brings users to your page from other websites.
This happens when a certain website finds your content share-worthy and cites your website as a source to their content. This way, the users of that particular website get to know about your site. Needless to say, this can potentially boost your website traffic drastically.
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How Do Backlinks Boost Traffic?
So, now that we know that backlinks redirect users from another website to your website. This brings us to the fact as to how an increase in traffic is achieved. To answer this question, we need to understand the psyche of a typical internet user. Say, there is a person who is surfing the web, and he accidentally comes across a great piece of content. Naturally, he'll be engaged. However, by the time he finishes consuming the content, he'll see that it came from a different source.
So, the user will surely land on the source website via the backlink and will find a ton of other amazing content to munch on. Anyone who owns a website will tell you that having great content is never the problem, but getting more and more people to consume that content is the real deal.
As more and more webpages link back to your website, the search engine will know that you attract a lot of people, which will, in turn, improve your search engine rankings- which means that gradually, you'll start appearing at the top of the results for a typical search.
(Image Courtesy: Entrepreneur)
How Can You Get More Backlinks?
The internet is a funny place. Here, things seem easier than they actually are. While backlinks are a great way to boost traffic, the reality is that not many websites link back to other pages, which is quite understandable. Linking back to someone else's website means that you are driving traffic away from your page.
Additionally, backlinks don't work like magic. It takes time for you to create a dedicated audience using backlinks. So, if you are an impatient soul, backlinks are not really your thing. Having said that, there are a few ways in which you can get more and more backlinks. Take a look at some of them:
Guest Blogging: You can ask other bloggers if you can contribute to their website occasionally. This way, you can create an audience base and later, direct them to your website using backlinks if they like your work.
Invite Other Bloggers: Just like how you can contribute to someone else's website, you can invite content creators to contribute to your website. Chances are that they may later share a link of that work on their website, which can act as an excellent way of getting a backlink.
(Image Courtesy: LinkedIn)
So, there you have it. More number of backlinks improve your search engine rank and ultimately drives a lot of traffic to your website. However, it does come with its own share of problems: first that it takes time to boost your audience, and second that not many websites give proper credit while citing someone else's work.
If you found this article informative, let us know in the comments below.
(Featured Image Courtesy: Mid Summer)
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