Generating website traffic is the single most common worrying factor of website owners.
While a Google search for ‘increasing website traffic’ will yield “10,00,00,000 plus results” you’ll run tired of reading pages of unverified techniques, claims and how-tos.
We’ve compiled a list that will boost traffic on any website, a list you’d like to implement: easy-to-execute, time-saving, relatively effortless and 100% fruitful.
Basics first. If you want to open a floodgate of visitors to your site, make sure your website is thorough and ready. Here’s how:
- Your web design needs to be adaptive to most leading devices (mobile/laptop/PC), otherwise a bad experience can misfire.
- Your website technology and speed will be instrumental in defining the bounce rate of your website. A slow website in today’s day and age will not only make your website redundant but will also put you out of business. Faster the better, adapt and invest in the latest technology to give your users the best experience.
- If you create a compelling UX/interface/experience, be rest assured you’ll have a barrage of repeat visitor traffic. UX is the mother of web experiences.
- Are you creating attention grabbing headlines?
- Are your creating relevant content?
- Is your web content socially shareable?
In a publishing age dominated by listicles, the lines between ‘standard format’ of publishing and ‘social media friendly format’ of publishing are diminishing. Be adaptive to evolving patterns and structures of content formatting, sharing and the audience will automatically pull in.
- Build a community with those common interests. Share tease-worthy, crispy snacking content on social media platforms with full links directing to your website. This cross-promotional technique has proven to be the most acceptable and successful form of link baiting.
- Audience engagement and response management mechanisms on social media platforms have the power to turn your fans into a brand evangelist. Be active and be swift while responding to user/fan queries.
- Make your content ‘explorable’. Practice social bookmarking, commenting, forum posting and relevant community participation.
- Use your email signature, auto-responder and every other identifiable touch point to promote your website link.
- If your pockets agree, run a test round of Facebook and Instagram ‘remarketing’ campaign. If the ROI is favourable, basis analytics you’ll know how to reinvest.
At minimal budgets or on a mutually agreeable trade exchange, you could engage industry specific bloggers or publishers with high traction. Occasional mentions from these high trafficked sites can lead to a surge in traffic for your website. Don’t undermine this method, as overtime, referral traffic can mean everything to you. And if your content is sticky enough, expect the referral traffic to bookmark your site.
Don’t ignore the “long-tail”, this is where the treasure lies. Long-tail keywords are relatively inexpensive, less competitive and effective. If you’ve an understanding of SEO, blend a healthy mix of long-tail keywords with your leading head terms and voila! This should easily help to double your existing traffic. Design a strong framework that will focus efforts on internal linking, giving out referrals and back-linking from associated websites.
Piggybacking can also help you gain traction. If you still haven’t been able to take a crack at generating traffic - follow the age old rule of business. Study your competition, track what’s working for them and focus your energies on what’s working and swing it to your advantage.
Traffic is the lifeblood of any website, get it pumping.
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