How to write a good online Article, Post or Blog?

1,069 Views Updated: 23 Nov 2016
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An article is considered to be a direct conversation between the writer and the readers. Everything written must speak to the readers and engage there interest. 

Writing a good article is an art which can be mastered by following few key points elaborated below.

1. Interesting Topic 

Do a detailed and sensible research on your topic. The topic you write should be on interesting topic or issue and preferably it should cover a current or a trending issue.

2. Do your research

Do research on topic by reading books, magazines, blogs etc. Make sure that your topic is comprehended from every aspect. This will improve the article quality.

3. Clear language

The language of your article should be clear and understandable for the readers. A barrier to all readers is confusing or unclear writing style. The formula is to begin with introduction or overview, explanation of the idea in the main body and review of ideas at the end.

4. Simple and to the point

Do not include irrelevant information. Try to stick to the main point. As much as the content is different from the main idea, the people tend to forget it. Slang and jargons should be avoided.

5. Keep your audience in mind

Target audience should be reached. People's areas of expertise, even if they have the same level of education or intelligence should be taken into account. Cultural and gender differences can also play a role in defining a target audience. Audience's characteristics should be kept in mind and written accordingly.

6. Use positive language

Try to use positive words rather than negative words. For example, instead of writing "Don't forget to water the flowers.", you should write "Remember to water the flowers."

7. Clear beginning and ending

The introduction and conclusion part should be clear as well. It should not leave the readers with tons of confusions or questions

8. Grammatically correct

Grammatical errors should be avoided. These errors can have a bad impression on the readers. Grammatical errors also distracts the reader and may lead the reader to drift away from your article. The content can be checked for grammatical errors with the help of online tools for grammar check.

9. Catchy title

Try to make the headline or title catchy. It should make the readers curious to read the content. Also try to use the main keywords as much as possible in the content which are most frequently searched by the people.

10. Relevant and attractive images

Insert relevant good quality images wherever required in-between the article. Images help to understand the content in a better way.

11. Word count between 400 to 700 words

Article length is also one of the important aspects. Article length should neither be too short nor too long. Depending on the topic, the ideal recommended length for an article should be between 400 words to 900 words.

12. Text formatting

The font size and format should be readable and look attractive to the readers. For example: Try to include bullet points, make the headings and important keywords bold, italics and underline. Write paragraphs of smaller lengths.

13. Infographics or illustration

Try to add as infographics or illustrations to explain the concept. This helps the readers to easily understand the topic.

14. Write original content

The article content should be original and unique. The article should be written in own words as far as possible. Chunks of content taken from different sources should not be directly copied to form an article. Plagiarism should not be there. Plagiarism means when a writer deliberately uses someone else’s language, ideas, or other original material.

By following above tips you should be able to write a good article. In the beginning, you may find it a little difficult to follow above tips, but with regular practice you will be able to incorporate above as part of your usual writing style.

Finally writing a good article and not promoting it online is like winking in dark. To get excellent tips on how to increase traffic to your post refer to our post How to increase traffic to my post?

Happy Writing!


Writing an article is an art. You need to have a bigger sphere of mind with the rest of the tools namely, correct language , grammar, vocabulary. As it is well said "Winners don't do different things, they  do things differently". So to be on the top who need to do things  differently, in the welfare off all.

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