In any business concerning hospitality, a solid marketing strategy is a pre-requisite for building a brand, attracting customers to whom you can serve your loyalties.
In fact, customer loyalty is the key to the establishment’s success, therefore the managers and executives dedicate so much time and efforts towards building a brand through interconnected campaigns.
The marketing efforts are very important in the hospitality industry and can be used for promotional and awareness purposes. It usually includes both print and digital collateral that targets the former as well as the new guests.
Hospitality Marketing Job Trends
Here is a list of the latest trends of hospitality marketing
#1. Focus On The Content
The content will always rule the castle. To stay relevant in the market, it is important to regularly update the content on your website. While updating make sure you touch your social media posts as well. A lot of your customers connect to you through social media platforms like Facebook and Instagram. Travelers are always on the lookout for new and fresh content to read and explore, and so is Google.
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#2. Online Bookings
Having a website is not enough; you need to make it mobile compatible. In a fast moving world, we like to do everything on the move. A mobile compatible website is essential, as it helps the customers browse and book while traveling, working or even jogging. Especially the travel junkies, who are always behind the wheels, would never use a website which cannot be accessed through the phone.
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#3. The Personal Touch
This year hospitality department has been all about the personal touch. Making the guests feel special has to be your top priority, and it can be achieved through an endless number of ways. Special arrangements can be made for honeymooners, birthday parties, and anniversary celebrations. Give your customers some memories that they can embrace forever.
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#4. Location Should Be Your Priority
While picking up the location, be very sure that you pick one that is well-connected with the nearby markets and offers free commutation. For travelers and visitors, transportation is a prime concern. Picking up locations that are far from the main city and has no transportation facilities, makes it difficult for the guests to travel smoothly. Also, in case you wish to pick a unique location that is far from the maddening crowd, make sure your staff is updated with the nearby places, and the guests can use printed guidebooks and maps to explore the country hassle free.
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Marketing Strategies For The Hospitality Industry
#1. Social Media
In an era where social media is the only way to prove one’s existence, digital presence has become a must. If you are in the hospitality department, say a hotel or restaurant, it is a must to have your own website which gives an overview of the property and also ensures online bookings. The website should allow the customers to have an honest review and an insight of the property.
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#2. Customer Feedback
The success of a hospitality establishment solely depends on the perception of the customers. Their appreciation or denunciation decide the faith of the enterprise. Therefore customer satisfaction is highly important, for which you need to keep on making amends and improvements.
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#3. Content Marketing
Email marketing might be old but is still a very effective tool unless you are not scaring your customers away with daily emails. Emailing marketing campaigns is the best way to remind your customers that you still exist, and can pitch them special offers during off seasons.
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The hospitality industry is all about pleasing the customers and making them come back to you.
Do you think that guest satisfaction is the most important element of hospitality? Let us know in the comment section below.
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