Why it is important to have a Website in your Business?
I think by now a lot of people would agree that being ‘present online’ is key for any business. The internet is a world away from the old school marketing and if you are not online, you will be losing out on great opportunities for your business.
A website alone can work as an employee and a key resource for your business focusing on many different types of digital marketing strategies to boost your brand online. But not only this, if you are not present at all on the web, how do you keep up to date with your market trends, competitors or even, how do your customers find you?
Thus, the Technology Online gives 5 main reasons for importance of websites in your business:-
1) A small business will gain credibility.
A website is the best way to collate all of your work and effectively use it as a cv or portfolio of your offerings, where you can display any testimonials or figures to promote your business. Customers look for products or brands they trust and sometimes money doesn’t come into this, so if you are trying to create more sales and a better ranking on Google, then you will need to be consistent with your service or product offering and achieve positive word-of-mouth about your company.
2) It will enable you to keep your customers informed.
Not only can you use your website to sell products or services, but you can use the tool to promote other online pages such as, Facebook, Twitter or even promoting your blog. You can advertise your monthly newsletters and encourage customers to sign up to inform them of your latest deals ‘Online Only’ – or even promoting unique discount codes.
3) A website increases awareness about your brand 24/7.
Your website and social media pages are accessible 24/7 365 days a year, possibly reaching thousands of people a month. This links back to making sure you manage your website properly and not just leave it sitting there and thinking you have ticked the box. It’s important to make sure you have briefed designers to use all your keywords when your site is in development and then consistently using these when posting on social media or writing your blog.
4) It makes you money, so it’s worth the investment.
A lot of businesses make the mistake of not putting any marketing budgets aside, they feel it’s not something that’s important for now, and they can just do a bit here and there.
5) Improves customer service.
As mentioned earlier, one of the main positives of producing a website is it saves on labour costs. Offering a quick response customer service on your website with any regularly asked questions, is a great way to avoid paying labour costs and phone bills. Not forgetting to offer any other queries to be directed to your business email to make sure the customer is super happy.