The free Google Analytics tool is undoubtedly amongst the best web analytics services available till date. It offers the user with tremendous customizable features through the analytical dashboard. And Google Analytics can be used for a business website and proves to be a fantastic resource.
There are several parameters that the tool uses; for bringing out the statistical data along with Google Analytics IP address tracking. But what is the service exactly about? Let's find out!
Free Google Analytics Tool - Meaning
Google Analytics is basically a web analytics tool offered by Google. It possesses sufficient functionality for providing essential statistics regarding the Search Engine Optimization along with marketing purposes. The tool is accurate enough to meet a company's requirement to a moderate level. And if used properly, paid tools also perform the same way that this free tool does.
Google analytics present its user with the following benefits:
#1. A business can access their statistical reports through the analytical dashboard that gives an overview.
#2. There's a proper segmentation for the analysis to be carried out.
#3. Custom reports can be acquired.
#4. Integration with AdWords , AdSense and other Google products is also possible.
#5. It powerfully tracks down the traffic pattern of the website.
#6. The program comes entirely free and is easy to use.
#7. Free Google analytics tool shows information regarding visitors, traffic , traffic sources, content along with the conversions (including e-Commerce and goals).
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#8. The service is targeted towards small to medium sized enterprises.
#9. It's limited in features and hence is less suitable for large scale organizations.
#10. The Google Analytics Dashboard also accumulates details of people who've linked their social media accounts to the particular website Google Analytics is examining.
However, Google Analytics IP address tracking feature isn't available. But one can do the same through advanced coding technique.
Purpose Of Google Analytics For Business
#1. Traffic
Purpose of the free Google analytics tool is to interpret which of the online campaign is bringing out the maximum traffic along with conversions.
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#2. Visitor's Location
Thanks to the Google Analytics tool, now you can easily know the demographics of your visitors. This helps the business to become more target-specific.
#3. Who Is Searching What
This aspect concerns not to the search engines but to the business website. Under the Google analytical dashboard, one can easily get to know what particular keywords are being searched for on their website. This site search helps is determining if people are getting what they look out for.
#4. In-Page Analytics
This is another important aspect which helps a business to grow. Google analytic tool helps in shelling out the percentage of clicks that happen on a particular internal link. One can visually make out which pages of the website are performing at what intensity.
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#5. Top Performing Content
A business can also come to know which of their website pages keep the visitor hooked for a longer span of time. This, in turn, makes the company churns out more such relevant and interesting content.
#6. Inadequate Performance
How to use Google analytics dashboard? Utilize it to manage your poorly performing pages. A business can easily come to know about the bounce rate on their web pages. People don't find what they want and leave the page instantly. So, this step would help the business in evaluating and improvising their content.
#7. Customization Of The Google Analytics Dashboard
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The analytical dashboard provides the user with the entire analytic data including traffic that the website is getting, goal completions and other such statistical summaries. The analytical dashboard is customizable wherein one can display multiple dashboards, choose from various widgets available and gain full control over the same.
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Google Analytics is a free way to check the analytics, traffic and track reports of a website. It is the most widely used web analytics but it lags in some aspects of it. It works by being connected through a tracking code to your website. It is a JavaScript Code which is created while making your Google analytics account. This code is a snippet which gets connected to your backend of the Website. The tracking code is used to get the traffic reports of the website. There can be times when the Google Analytics is inaccurate. Let me exemplify this concept with some known errors, when we create either a domain name or a customized campaign on the website, the name which corresponds to any of the following must not match with any other campaign which had already been registered in the ‘track code HTML page’ . If the names are the same, then there are chances of having errors to report the traffic. There are also chances that the external traffic gets mixed with the internal traffic on the website. The administration of the website must keep a check that the external traffic doesn’t get merged with the internal traffic in order to maintain the precision.