While planning an ad campaign online, it is important to use a set of keywords which helps you promote and popularize your ad among your target audience. Your ad will simply lose visibility when you do not use the right keywords. In fact, various tools have been brought into the market to help you get the relevant keywords for your ad.
Google AdWords Keyword Planner is one such tool which helps you generate keywords and launch an ad campaign. For some more information, here is how to use Google AdWords Keyword Tool
What Is Google AdWords Keyword Planner Tool?
Google AdWords Keyword Planner is an effective tool which helps you make a strong keyword list to kick-start your ad or pay per click campaign. Apart from suggesting keyword ideas, it also helps you to combine the scattered keyword lists and look up for ad group ideas. The tool also helps you to create an effective marketing strategy by allowing you to generate bid estimation and decide a budget.
How To Use Google AdWords Keyword Tool?
#1. Look Up For Keywords And Ad Groups
The first and the foremost thing that you need to do while using Google AdWords Keyword Tool is to search for keywords and new ideas regarding the ad group. The tool also allows you to find relevant keywords from a specific page on your website and even the product category under which your ad falls.
(Image Courtesy: Search Engine Round Table)
#2. Filtering
With Google AdWords Keyword Planner Tool, you can efficiently filter your keywords to get the best results. While you can remove certain duplicate keywords which are already there in your AdWords account, you can also add specific keywords which are relevant to your ad campaign and business.
#3. Target Filter
While using Google AdWords Keyword Planner Tool, make sure that you select the type of audience you wish to reach out to. You can do this by selecting specific locations or even languages. By using the target filter, you can determine the areas where you want your ads to show up the most. The filter even allows you to create ads in different languages.
For instance, if you believe that your company has the potential to get popular among French speakers, you can reach out to the French speaking population by designing the ad campaigns in their language.
(Image Courtesy: Digital Verge)
#4. Create Your Own List
Google AdWords Keyword Planner Tool also lets you put in your own keywords and create a list instead of using the tool to generate keyword ideas. This is quite suitable for people who have their own keyword pool. By doing this, you can still follow the rest of the process in the similar manner. The only difference would be that you will be having a list of your own.
#4. The Bidding Estimate
After you have created a list of keywords, it is important for you to get a bidding estimate. Google AdWords Keyword Planner Tool makes it easier for you to see how much your competitors are bidding on the keywords. You can do this by going to the suggested bid column of the keyword planner. With this, you can choose the keywords which fit well into your budget and increase your chances of reaching out to the target audience.
(Image Courtesy: Inside Adwords)
#5. Store The Keywords
Once you have found out the relevant keywords, you can add them all to you keyword plan and get your daily budget estimate. You can also get a review forecast of your keywords and get an idea of factors like conversion rate, estimated clicks, and average position. You can further filter your keyword list to see if it matches your budget plan and helps you reach out to the target audience.
We would love to hear more from you on Google AdWords Keyword Planner Tool. Kindly use the comment box to share your thoughts and opinions with us.
(Featured Image Courtesy: Google Adword Metrics)
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