Amazon or Flipkart - The e-commerce dynamics in India are on the rise from quite a few years. Amazon and Flipkart being two of the industry moguls are in the race of extending tremendous deals and offers to satisfy the ever-increasing demand. However, with the entry of Amazon, Flipkart had to face a setback. Amazon did create hassles for the company. And there occurred a popularity and price war between Amazon and Flipkart.
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But not to forget, it was Flipkart who initiated the flourishing process of the Indian e-commerce market.
Who amongst Amazon or Flipkart acquires the No.1 slot is quite an ambiguous subject indeed. But Amazon might definitely be surging ahead as of now. It's a savvy and far-reaching competition amongst the two. So, let us understand the entire thing in this manner.
Customer Service
Amazon is more celebrated regarding this aspect as customers are assured of their replacements and/ or after-sales services. The company operates with the vision of being customer-centric. But Flipkart lacks the assistance.
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Brand Strategy
Flipkart is under unfavorable circumstance for having multiple offerings that don't accommodate any kind of differentiation, just append the costs. However, Amazon has the authority of communicating its brand values without any deviation.
Private Labels
The territorial conflict has always been the dynamic play of private labels. Flipkart on one side can do well by dropping its additional portfolio brands for the private label status. And it's through the same strategy that Flipkart can get a hold of its past goodwill. Amazon on the other side is excelling across the market with this approach.
Trust Factor
When products come from Amazon, there is a conviction that your efforts and money are secure. It's becoming quite an opposite for Flipkart though.
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Quality Aspect
Amazon is making efforts to develop and sustain long-term customer relationship. Therefore, they care about providing the best quality products. Flipkart is more into their short-term goals/ revenues.
Amazon vs Flipkart - Discounts
To compete in the e-commerce marketplace, internet giants are lining up to offer heavy discounts every time. Each sale/ deals and offers come out to be the best than the previous one. However, if you compare products on both the websites, Amazon wins over Flipkart. They have a myriad of shopping options for the customers and tremendous accompanying offers. The price war between Amazon and Flipkart cannot be associated. We have a sure shot winner - Amazon.
Amazon Great Indian Sale vs. Flipkart Big Freedom Sale
Both Amazon India and Flipkart host prominent sellouts offering various deals and offers for the Indian market. The sale applies to several categories and the price war between Amazon and Flipkart keep sustaining in this period. Both the online retailers go head-to-head when it comes to selling the best-ever products throughout the sections.
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Who Is The Favorite One?
The year 2016 wasn't really fortunate for Flipkart. However, successfully gaining the required funding along with the expertise, Flipkart can now focus on further expanding their market and adding more customers. They'll have to add fresher categories and excellent customer service experience.
In contrast, the year 2016 was pretty fulfilling and prosperous for Amazon. Forrester Data Consumer Technographics Asia Pacific Online Benchmark Survey laid down the information that for the first time since 2014, Amazon surpassed Flipkart as the most preferred online retail destination in India.
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The Real Trick
Despite all the explanations, people understand that Flipkart is far from being at the startup phase. The company has certainly proved its worth and have done their best to attain the ultimate valuation. However, Amazon is quite new into the business and is trying to sustain and prove their metal.
In one way, Flipkart’s battle with Amazon is less about monetary issues and more about customer's happiness. Liked what you just read? Have any suggestions or opinions? Let us know through the comment section below. We would love to hear from you!
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