Digital marketing is a necessity these days for business promotion, considering the fact that majority of the population has got technology savvy. Before we get into the details of Digital Marketing, it is important to understand as to how does a digital marketing agency works.
Any digital marketing agency has following wings or sections which help it carry out the work smoothly.
As the name is indicative, the sales and business development team looks for new clients and helps in development and promotion of business.
Once a business lead is generated, it is the work of client servicing team to hand all the communication and get the work done in a proper manner by coordinating with different teams in the service providing company.

They manage all the content for the client, be it writing some blogs or writing content for the website landing page. This is done in a focused manner keeping the need of customers in mind and the use of keywords.
They ensure that the content designed for the client is suitably visible on different search engines so that potential customers can find the same.
They ensure that ample promotion is done on social media so that the product gains widespread publicity. Besides these, any digital marketing agency will also employ quality analysts, accounts, and design development team based on the need of the client.
Yes, digital marketing is the need of the hour. As it has so many advantages as compare to traditional marketing which is time consuming and use lots of resources.Now company mostly depends on digital marketing for SEO, PPC, SMO , display and video marketing . It enhance there reputation , reach and ROI.
Yes, ofcourse for the present demands in the business world it is the best option.
It's importance can be shown by Digital Marketing Services.
Digital marketing refers to the advertising which is done through the digital medium, like search engines, websites, social media, email and mobile apps. Digital marketing has changed the way brands and businesses use digital media, in a way due to digital marketing, brands have come much more closer to their consumers. There are various digital marketing techniques like SEO, SMM, SMO etc, in order to get more insight about what is digital marketing, please click on this link http://osumare.com/blog/2017/digital-marketing/digital-marketing-meaning-factors/