How to Use Google Trends?

1,079 Views Updated: 05 Sep 2017
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How to Use Google Trends?

Google Trends is a great tool for journalists and content creators to get a know-how of what’s trending on Google.

Apart from individual journalists and content creators, it a great tool even for the biggest of the brands to analyze consumer interests and buying trends.

Needless to say, Google trends is an invaluable tool if you want to increase your online visibility and prominence. In this article, we discuss some ways in which you can use Google trends that you’ve never thought of. Take a look:

#1. Know What’s Trending And Dig Deeper

On Google trends, you not only know what’s trending on Google, but you can actually dig deep to find what are various online sources talking about a particular trending topic. With the new ‘story-centric’ homepage of Google trends, you can see all the relevant articles and videos at one place. You can take a look at all the opinions on a trending topic and base your content on it.

#2. Use Google Trends For Market Research

If you are a business owner and want to set up a new business, you can make use of the Google trends search tool. If you’re a grocery store owner, simply search “where should I set up Grocery shop?’ You’ll see all the top places according to the trends, and you can set up shop in a location that searches the most about grocery stores.

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#3. Use Google Trends For Real Time Marketing

Google Trends offers a detailed minute-by-minute data compiled from over 10 million Google searches to give you a sense of the topics that people are interested in. Oreo, made a great use of this feature in 2013’s Super Bowl when lights went out for 34 minutes. Here is what they immediately tweeted:

(Image Courtesy: Twitter)

#4. Use Google Trends To Know Brand Health

If you’re a big brand, you can make use of the Google Trends’ search tool to know how your products are doing against your competitors. For instance, if you’re a car manufacturer and work in Nissan, you can simply search 'car, ' and you can see where your company ranks in a particular location.

(Image Courtesy: Google Trends)

#5. Use Google Trends To Research Local Shopping Trends

An underused feature of Google Trends is that you can look for consumers’ shopping trends in isolation. You can use that data to sell products that are popular in a particular location. For instance, look at the shopping trends for cosmetics in the US in 2016.

(Image Courtesy: Marketing Land)

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So, there you have it. If you found this article informative, let us know in the comments below.

(Featured Image Courtesy: Bursa)

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