Social media has become a powerful marketing medium, given its reach and influence. It is, therefore, necessary that you have access to tools which allow you to monitor your brand’s progress on the same. Thankfully, a range of social media monitoring tools are available which can any time help you track your social media usage progress.
This is a search engine through which you can monitor brand mentions across the web spectrum. You can also sort the results by tweets, photos, videos. This tool will be of immense use to you if you have a large volume of content to check.
This is the most popular brand conversion tool. It is very helpful if you are looking at real-time monitoring of social media websites like Twitter, LinkedIn, and Facebook. Using the tool is extremely simple, and you will have to add a stream and select the keyword. Select the account under which the monitoring of the brand is being done. Type the keyword and add the stream to it.

This is a Pinterest alert system and it helps you monitor links to pins from any of your websites. Moreover, it also notifies you whenever a person pins from your website. This site is a good option when you are looking for following conversations with people with whom you are connected on Pinterest.