How does Reddit Work?

1,836 Views Updated: 18 Jul 2018
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How does Reddit Work?

Reddit is massive. At the time of writing, it’s the sixth most visited site in the world and has 542m people visiting every month. Reddit, the self-proclaimed “Front Page of the Internet” was founded in 2005. 

How it works :

It is a social platform where users submit posts that other users ‘upvote’ or ‘downvote’ based on if they like it. If a post gets lots of upvotes it moves up the Reddit rankings so that more people can see it. If it gets downvotes it quickly falls and disappears from most people’s view.

Reddit is split out into sub-communities, or subreddits. Whether it’s sports, video games, literature, or just really dumb stuff, you can find a subreddit that feels tailor-made for you.

Just like many other social networking sites, Reddit also makes money through advertisements. At this time, Reddit ads are also very cheap compared to platforms like Facebook. so an increasing number of marketers and companies are coming to Reddit to advertise. 

So it’s no surprise there’s a lot of interest in the site and around what it is, how it works, and who uses it. So here's business model of Reddit.

Reddit Business Model Canvas includes these following segments. 

Customer Segments 

Customer Relationships


Value proposition

Cost structure

Key resources

Key partners

Reddit Revenue Model


Reddit ad space can be utilized in two ways:  

1)Managed ads

2)Self-serve ads

Reddit Gold

Reddit Products


Well, To find out more, you can head to the Reddit business model blog.

Posted by: aleyda.cohen Posts: (5) Opinions: (12) Points: 0 Rank: 0

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