How to Grow social media presence on Twitter

Twitter is one of the noisiest social media networks today. If you are not yet on the network, chances are you are missing out on potential customers. Hubspot reveals that there are 284 million active users per month on the network which means that there is a huge potential for acquiring potential customers. If you are already a Twitter user, your goal is to strengthen your brand’s presence on the network. Here are some steps on how you can gain free Twitter followers and grow your presence on the network. 

Optimize Tweet buttons on your blog 

If you want to increase traffic to your blog, social media can be a good source. The key is to make content sharing user-friendly. If you have a blog, ensure that there are sharing buttons that will allow people to share your content. By sharing your content, you will be able to achieve three things: 

• Increase the number of social share

• Converse people who read your blog

• Your Twitter account will be exposed to a larger audience

Always include your Twitter handle as it can help you track mentions. You may also want to include “tweetable” content in your posts. This increases your chances of getting more tweets.

Track tweets that link to you 

After ensuring that your audience is actively sharing your content, track mentions that links to you. By monitoring mentions, you will be able to achieve the following: 

1. Determine who shares your content with mentioning you

2. Build relationships with people who already know you

3. Monitor feedback about you/your brand on Twitter

Building a loyal audience is much easier for people who have already recommended you in social media than to knock on closed doors of influencers with over 100,000 followers.

React and Engage 

Your content will mean nothing if you do not react or engage with those who shared it. Thank them for sharing your content, answer questions, reply to queries, and others. There are 3 reasons this step is important. First, you will have brand advocates through the people you have talked with. Second, you will gain the attention of the people who are not aware of your brand. Third, your audience will know that you are not just a brand. 

Optimize Your Tweets 

By optimizing your Tweets, your content will stand out in the Twitter world. You would want to post the right content to increase your credibility and trust. This way, influencers will notice you right away and engage with you. An optimized tweet has this formula: 

Headline + by @author + link + via @domainname + #hashtag1 #hashtag2 + image

Every tweet you post should be supported by nice images. Add text on the images as this will make communicating the tile clear. Do not use copyrighted material. Get images from free photo resources.

Do Hashtag Research 

Hashtags offer a great way of monitoring tweets based on a certain topic. By choosing your hashtag well, you will greatly increase your chance of your tweet being discovered by people that you cannot normally reach. With hashtag research, you will be able to find tweets that are related to your business. Finally, hashtag research allows you to organize your tweets into topics for in-depth post analysis. 

There are different tools that can help you optimize your hashtag. They are good indicators if you have included a good hashtag in your tweet. If you cannot think of a good hashtag to use on a particular topic, do some keyword research. You can use the SEMrush Related Keywords report for advanced research.

Follow 50-100 people in your niche every day 

Even if you just have limited time for social media, make it a point to follow new people every day. You can do it while commuting to work while waiting for someone, or while on your break. Spending fifteen minutes a day can already earn you 100 Twitter followers in your niche.  

With this step, you will be able to grow your network by following the right people. Following the right people will help you connect with the target audience in your niche. Also, people will see you are an authority and influencer. 

Attend Live Twitter Events 

Twitter live events will help boost your audience and authority. With this step, timing is important. You should know the hashtag being used for that event. The hashtag is what will allow you to join the conversation. By joining live Twitter events, you will be able to have conversations with people on Twitter and build stronger bonds with them. 

Author Bio 

Raul H Powell

He is the content developer and freelance writer. He writes a lot of article on his carrier. Recently he is working with viraltwitter as a content developer and a writer. He has an expertise in writing an article on various types of online tutorial. He also wants to promote such kind of work to develop the skill.