Are Indian movies watched by others except Indians?

Are Indian movies watched by others except Indians? It’s a big YES. Diehard Bollywood buffs are everywhere, literally!

With the international success of films like DDLJ, Kabhi Khushi Kabhie Gham and 3 Idiots, Bollywood industry has seen an exponential growth in the last decade. Additionally, with Indian actors like Aishwarya Rai Bachchan, Priyanka Chopra, Deepika Padukone, Irrfan Khan and Anil Kapoor taking Hollywood by storm, markets for Hindi cinema in international territories have opened up all the more.

Big Bollywood banners have set up their international wings to cater to the international markets. Dubbed films along with subtitles have a strong local appeal and have done especially well in difficult-to-penetrate markets like Japan and China. Local language dub, establishing connect with the right local partner, compelling content backed by strong promotion and distribution are some of the key elements in the success of Indian films internationally.

Apart from India, primary territories for Indian movies based on order of revenue generation potential are listed below:

1. US & Canada
2. UAE & GCC
3. UK & Ireland

Other growing international markets for Indian films include Australia, South Africa, Singapore, Mauritius, New Zealand & PNG, Sri Lanka, Malaysia, China, Thailand, Hong Kong, France, Germany, Spain, Italy, Norway.

With the advent of digital technology, new movie watching experience is no longer restricted to theatre screens. Easy availability of Indian movies on leading Video-On-Demand platforms has not only given a big boost to the life-cycle of new films but has also eliminated the barrier of appointment based viewing and geography.

Bollywood’s expanding reach has made leading VOD platforms pay-up a premium price to exclusively stream not just new and popular films but also catalogue movies of leading production houses.