Most of the time people want to know how social media marketing is effective for the business health and success. Actually, your social media strategy needs to support your business strategy, and that is the one way social medial marketing can help your business on its success mission. In fact, there is no single social platform that can bring you success. If you are going to do social media marketing, you need to focus on all social media channels. It depends on your objective that you want to get from social media marketing, either it be for customer service, content marketing, or lead generation. As mentioned above, your social media strategy should support your overall business strategy.