How Increasing Your Google Adwords Quality Score?

1,401 Views Updated: 24 May 2018
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How Increasing Your Google Adwords Quality Score?

When we do a search in google what you see at the top it's an ad you

get there by a paying service called AdWords, today I'm going to explain how you can attain the better quality score in Adwords.

the higher quality score in AdWords the cheaper you are going to be paying per click the way AdWords works is every time someone clicks on your ads you are liable to pay money and when they don't click on your ads you are not liable to pay money to Google.

so if you want to improve the quality scores you have to focus on a few simple factors :

  1. We will not be targeting generic keywords but which are very specific in kind, and not going for the broad match like normally AdWords will try to recommend.

    We will target specific keywords by using exact match so that we can target our desired audience, what will happen is your ads are more likely to show only for that specific keyword or phrase on the other hand if you go for broad you're going to end up paying more per click because Google is going to be showing your ads to a lot of people who aren’t exactly your audience and will end up not clicking your ads making your click through rate go low or even worse wrong audience will be clicking your ads giving you no potential leads.

  2. The next step is that you need to follow is working on your negative keywords, for example, let's say you are into selling computers and when someone types in apple because you're also re-seller of Apple computers.

    You may want to add the negative keyword of “food” because if you show up for ads related to apple and someone is looking for the food you will end up wasting your budget for something which is neither your product or service, and your quality score is bound to go down and your ad costs are bound to go higher so make sure you add in negative keywords to make sure you can target the exact audience you are looking for.

  3. Always Group your keywords, what I mean by grouping is a lot of your keywords are similar to each other so put all of those in one group by grouping you can create relevant ad texts towards each group when you put all of your keywords in a single campaign and you have the same ad text for all of those keywords what's going to happen is your ad text isn’t going to be relevant towards each keyword a lot of audiences won't be clicking on them.

    Because of lack of relevancy between the keywords and the ad text and this is will end up with your click through rate(CTR) to go down and your cost per click(CPC) to go up because the way Google works is they optimized for their own revenues so the higher click through rate the cheaper your ads will be and the higher click through rate the better your quality score is going to be

  4. Continue to optimize your ad text, by thumb rule if your ad text gets more click through than the competitors your cost per click is bound to go down and your quality score will increase. by a fair amount of testing you will be able to figure out what works and what doesn't work if you are unsure of this go look at your competitors and type in the keyword you can see the ad text that other people are using the top 3 ads.

    Usually the people at the top have really optimized and appealing ad text which is making them get a lot of clicks, if you still can’t find a ton of examples when you're searching a keyword just go to “semrush” and put in any keyword of your liking and it will show you the history of all people who have been bidding on that keyword and what exactly their ad copy wasLast but not least.

  5. Optimize your landing page. Your landing page experience is also a factor that decided the quality score of your ads, when audience go through your ad by clicking and stays there on your landing page and spends time on it makes google think that your keyword and your landing page has relevancy between them giving you higher quality score, on the other hand if audience does not spend time on your page and they bounce off it means in adwords point of view your and your page has less relevancy resulting in low quality score, The catch to make your landing page more optimized is if someone finds you on google by the keyword ”digital marketing” and your landing page has also got the content regarding “digital marketing” the visitor is bound to spend time on your website making it a better user experience and also making it relevant

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