Why are Cookies
Cookies are a convenient way to carry information about a user and identify her later. For example, a person creates a username and entered the related password, name, address, etc.
While users of services such as Google can choose to disable the cookies, which means that in that case, the page will not be able to store the information in a cookie, users do not have proper knowledge of activity controls available to them.
Google Policy on Cookies
The cookies used by Google are for setting preferences, authenticating and ensuring security, navigating websites, suggesting targeted content, engaging in relevant advertising, managing the websites for a better user experience and providing analytics to website owners about the traffic their websites get.
Privacy Concerns Regarding Google Cookies Policy
There are several concerns regarding the safety of Google’s cookies. While by themselves, they are not a threat to privacy, but the information in them may land in the hands of another party who might misuse it. Anything that users do on their search engine, email and a host of other services is open to access and scrutiny, making a user vulnerable. According to Privacy International, Google’s centrally located data warehouse in the USA houses data of millions of users from around the world and can be accessed by the US government as the company comes under the US law.
While Google claims
Google’s CEO Eric Schmidt commented in 2010 that it is important for governments to be able to identify people. He suggested that artificial intelligence technology coupled with user-generated data can predict their future behavior. Its Double Click feature lets Google track the user’s activities across the web, allowing them to stalk a person all over the internet virtually. Google’s activity control options to give the users the ability to opt out of such a feature. However, the question is more about the ethics of it. The ethical side of Google following someone who may or may not be aware of it does not seem quite right.
The cookies help Google access a wide range of information from users. There is no clarity on for how long a cookie continues to store information as it keeps renewing itself every time the user uses a Google service. As of 2016, its policy does not clarify anything regarding the web browsing and searching records of any user.
While making targeted