Advertising the product is the mode of communication which is unidirectional and impersonal which flows from the advertiser, who is hired by any organization or the company to the customer. Advertising the product or service is considered as the critical purpose in the business world with the aim of competing with other business companies for growing their business to get attention from the buyers. In recent days, the business does not prosper just by one-time advertisement or through word of mouth in order to increase the number of customers for any business. The advertisement is thus an essential commitment for any businessmen similar to the reinforcement provided by the sales team of the company.
Promotion of the Product: The most important or the primary objective of advertising the business is to let the world know about the product or the service that the company offers to the customer. The promotion can be done through any mode such as any upcoming entertainment that the company can promote or creating an innovative product line or through a political campaign, or hang out the shingle for starting the first business. The promotion can take any mode of advertising from printing the advertisements, billboard, commercials or handbills, the content of the advertisement should adhere to the journalism rules and the businessmen should be able to identify who, when, what, why and where of the product or service to be advertised.
Creating Awareness: Advertising can be done in order to create awareness among the masses on the problems prevailing in the country and also educate the people about the benefits of the products or service that you are advertising. The examples of advertisements created for awareness in the society are based on health care industry, child labor, girl child killing, liquor consumption, smoking, education regarding family planning, etc.
Comparisons between products: Through advertisements, the businessmen can also evaluate the product or service provided by the competitor by inviting the target audience and provide demonstrations of your products and let the audience observe and compare with the other product meant for the same purpose. The comparisons can be done between the cleaning products where the audiences can actually view the change and decide on which product is better in fulfilling their expectations.
Retention for growing the business: The advertising campaign should be ongoing so that the existing customers are reminded again and again about any updates or changes in your services. Thus, the business can be maintained and can run successfully through advertisements, postcards, events, fliers and also through a website which can be useful for creating long-term relationships. The advertisements help in increasing the sales helps in creating the foundation for launching any new product. Thus, this campaign can also attract other new customers to be added in your clientele. The advertisement campaign also maintains the goodwill for the company and also the loyalty of the customers after a certain period of time.
Thus, the businessmen should invest in an advertising plan through any mode of advertisement which will help in maintaining the status of your business in the community and also to increase the number of customers. Advertising is not only important for the seller but also for the companies who are producing the products.