Digital signage is on the rise, and there are many reasons why. It displays your message like no other form of media and can make your brand stand out in a wide variety of environments. In this article, we’re going to give you 4 reasons why digital signage is a great investment, and why you should consider it for your business.
Digital signage literally stands out because of its visibility, one that is much higher than common advertising channels, like press releases. You can increase the brightness or contrast of the video walls so that you’re seen no matter the indoor or outdoor lighting. Another benefit of digital signage is the ability to play video montages or slideshows since humans are programmed to notice changes in the environment and are attracted to a shifting light show over a static neon sign.
When you install video walls, you’re also connecting it to intelligent software that lets you play any media files you’d like. You can set up slideshows that show off the products that sell well for each customer demographic that visits the store at that time of day. The system will automatically shift between presentations from pleasant background ads to high energy advertising videos based on the schedule you set. At the end of the shift, or before the store opens, use the same videos walls to play safety videos or corporate training.
Digital signage allows you to connect multiple screens with the ability to coordinate them as if they were one large screen. Now you have the ability to show three separate digital images or one large one on the same digital sign. And if you want to separate them while still being connected to the central controller, you can. Or you can shift the vertical array to a horizontal array. If you run a restaurant, for example, you can even separate the screens to put one in the bar to show news or any relevant information, while the remaining screens are shifted to another area to display your menu and whose order has been completed, all while they’re connected to the same controller.
Video walls support interactivity without the cost of traditional kiosks. Whether you want ads to display as someone walks past, shifting form passive pleasant backgrounds to advertising when people approach, or you want to give visitors the ability to touch screens to see maps or play games, video walls let you do this on the scale and in the locations you want to implement the technology.
This isn’t a misnomer. Modern video walls make digital screen advertising quite affordable since you can use existing computer screens and HD TVs as well as specialty video screens with no bezel. You’re able to turn existing big screen TVs into extensions of your ad campaign when you don’t want them displaying the news to people in your waiting room instead of having to buy even more equipment. And unlike many other innovative technologies, digital signage controllers can probably integrate the screens you already own and let you upgrade the hardware on your own schedule without impacting performance.
Video wall technology more affordable than ever and are more durable than their predecessors. Digital signage is one of the best ways to improve your brand’s visibility and get your message across.