This is a verbal communication model
It is a linear model
It is one way and unidirectional model
It is a action model
In 1958, this model is expended by braddock by adding two additional element that for what purpose and under what circumstances.
This model have five component
1 who said
2 what was said
3 In which channel
4 To whom
5 what effects
George Gerber, expend Lasswell's model in 1956. He focused on perception and reaction by the perceiver and consequences of the communication.
Braddock in 1958 modify Lasswell's model by adding two more elements that
1 for what purpose
2 under what circumstances.
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