How to get more downloads for my apps?

760 Views Updated: 12 Jan 2018
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Is there are any website or groups, Community which I can easily promote my app downloads in free? Is there any other site like reviewlancer. Please recommended me if you know about 

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Posted by: reviewlancer Posts: (4) Opinions: (1) Points: 103 Rank: 888
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Answer

The promotion does not end at the App store, there are many other ways to promote the application through some traditional marketing techniques, as well as others available within digital marketing.

1. Improve Your App Store Optimization (ASO)

You can make the greatest impact on the number of downloads of your App starting right at the App store where your App is on display.

ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.

2. Start Building Your Online Presence

There are various promotional activities that, although with less impact than ASO, if applied together, can have very significant results.  

First, create a unique website or a landing page for your app. Don’t worry; there’s no need to master web development. You can use free software like WordPress, which makes it very easy to create your own website.

Along with your website, you can also create a specific blog, which would be part of your website/landing page. The point is to offer some news about your app, like new available features, a new design, etc. You can also create some valuable and shareable content that circles around your app’s universe.

 The App should be promoted among its potential customers and of course on the social networks they use, such as Facebook, Twitter, YouTube, LinkedIn, etc.. The type of communication and presence should be appropriate to the network, because each social network has its own peculiarities. 

3. Make Your App Free at Launch

Another great strategy to get more downloads is to make your app free at launch. This can sound pretty easy but it will drastically increase your chances of getting more downloads.

If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads.

4. Ask Your Users to Rate & Review your App

Another great way to drive more downloads is by getting more positive reviews. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation.

5. Put Your App in the Spotlight!

Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.

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