When we think of search engines, the first one to pop up is Google. But, apart from Google, there are some other popular search engines. Bing and Yahoo are Google’s competitors. You might be wondering what is better- Bing or Yahoo. We will give you the answer to this. Yahoo and Bing have huge market shares and are the choice of many users.
Bing is a search engine, and Yahoo is not. Yahoo is a web portal that has Bing as a search engine. Sounds confusing? Well, it is not. Read on further, to clear all your confusion.
Both Yahoo and Bing have some major differences. Let’s see how they differ from each other.
What is Yahoo? What is Bing?
Yahoo and Bing are two different portals. But first, let's make one thing very clear. Yahoo is not a search engine as all of its search results are powered by Bing! This means that you can search the web on Yahoo, but the search engine will be Bing.
(Image Courtesy: Search Engine Land)
How Many Users Are There?
According to a recent survey, Google has the biggest market share of about 64%. The market share of Bing is 21%, and Yahoo’s market share is 12%. Bing has started to acquire Google’s market share slowly and steadily. This may come as a surprise to you. Bing’s market share has risen because of Siri. Apple’s Siri uses Bing as the primary search engine and does all of your work using Bing.
(Image Courtesy: Quietly Blog)
What Do These Search Engines Look Like?
Bing has a very vivid user interface. It is a treat to the sore eyes. Bing shows you the trending topics on the bottom of the screen, and apart from this, it works like a normal search engine. Yahoo’s user interface is much more complex. It is more interactive in the sense that it shows Yahoo’s products and features.
(Image Courtesy: Designing Interface)
Yahoo And Bing Partnership
Yahoo and Bing are partners. They may seem like big rivals, but in fact, they have a good partnership. According to their partnership, Yahoo has to run Bing’s ads in search results. This proves the fact that when you search on Yahoo, the results are powered by Bing. However, their new partnership states that 51% of the ads are to be of Bing’s. The rest? However, Yahoo wants, chances are that you may see Google ads in Yahoo soon.
(Image Courtesy: Digital Position)
Bing Vs. Yahoo
If you compare Yahoo and Bing in terms of market share, search results and user interface, Bing comes out as a winner. But it is totally up to you to decide which of these search engines you like more. Once you start using them, you will understand how and why they are so different from one another. Even if tomorrow Google closes down, you can count on Bing and Yahoo to have your back.
So there you have it- the major differences between Bing and Yahoo and what makes them different from the search engine giant, Google. Hope this article helped you in choosing which is a better search engine. Let us know in the comments section below what choice you made.
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