Bollywood actor Akshay Kumar has been signed as a Brand Ambassador for commercial vehicle (CV) business unit by Tata Motors.
The company said in a statement that Akshay Kumar will begin shooting for the new assignment in January 2017 and is likely to appear in the commercials soon after.
Akshay Kumar will be a part of all marketing campaigns, particularly those for the commercial vehicle unit and it is likely that Tata will also gain major benefits from this association. Executive Director, Commercial Vehicle Business at Tata Motors pointed that Akshay identifies with their cause of customer satisfaction and quality delivery of vehicles and hence has been associated with the campaign.
Ravindra who heads the Commercial Vehicle Business said that they are convinced that popularity which Akshay Kumar holds among the masses will strengthen the customer friendly approach of Tata Motors and people will ultimately be the biggest beneficiary of this collaboration as they will get more exposure to quality endeavors which Tata Motors undertakes on a regular basis.
Akshay Kumar said that he was thankful to Tata Motors to be given the opportunity to represent it widely.
Tata Motors does not use Bollywood Stars often for publicity and it is after long that a popular star has been roped in.