Baba Ramdev has now announced that after Patanjali Noodles, his Patanjali group is thinking of venturing into the garments field and jeans named ‘swadeshi jeans’ will be manufactured and launched by the end of 2017. The group will also be starting a professional office wear line.
Patanjali will be launching these Indianised jeans so that it can compete with foreign brands as there is much demand of jeans especially in among the youngsters. Baba Ramdev will now maybe entering into making "swadeshi" jeans to take into account the developing interest among Indian youth. Baba Ramdev said that because he is a baba that does not mean that he cannot merge innovation with spirituality. He got this idea of launching clothes from his some of the followers asking him for yoga wear. A great deal that Indians spend on purchasing pants that to a great extent. So he decided to launch a whole range of clothes from casuals to formal wear.
As stated by him, his purpose of launching garments is to fight against the foreign multinationals in our country by promoting natural products and garments to attain economic independence. They want to make sure that all the jeans we wear are home made.
Patanjali is likewise set to investigate global markets with its FMCG items and may likewise enter countries like Afghanistan and Pakistan in future. The units have been officially set up in Bangladesh and Nepal and the items have achieved popularity in the Middle East and also some parts of the countries like Saudi Arabia.
Pants and jeans is a western idea and there are two things we can do with western concepts. We can either blacklist them or embrace them, however, redo them to suit our customs. Jeans have turned out to be popular to the point that they can't be detracted from the Indian culture. Swadeshi jeans will be more in Indian touch in style, outline, and fabric.
As claimed by Patanjali, these pants for ladies will be so they consent to Indian social standards and are likewise agreeable for them. Indian families will discover that the swadeshi jeans idea is exceptionally agreeable. The jeans would be purely made of cotton. It should be importantly noticed that more and more individuals in India, particular ladies, are taking to pants and they are from all age segments.
Denim jeans that are worn by people these days have originated from abroad or are manufactured here by western companies. They are based on cultural patterns and designs of foreign countries. These are not in line with Indian culture. Swadeshi jeans will be similar to many Indian clothes. This will make Indian women feel good and comfortable too.
Yoga Guru Ramdev, with its objective of going up against outside makers, is wanting to wander into the creation of garments, shoes, and so forth.
The denim fabric, which was initially worn by diggers, farmers, and greasers amid the mid-1800s in the West fundamentally in view of its toughness, progressively got to be prevalent among bikers. The fabric, which discovers its underlying foundations in Genoa, Italy, was conveyed to Americas by Levi Strauss and interest for some jeans prompted the experimentation with denim and in the end, pants were conceived. Pants which speak to quintessential American popular culture quickly spread to different parts of the world, including India.
Today, when denim items are effortlessly accessible all through the nation with neighborhood brands offering moderate costs, Patanjali's Swadeshi pants may confront an extreme rivalry to set up themselves in the business sector. Also, there is no deficiency of neighborhood makers and even a large portion of the outside brand items are as of now fabricated in India which shows that the try is more centered around extend "Patanjali" and very little to do with swadeshi.
But his effort of making a home-made jeans will be able to change the impact of western wear on Indian youth? The western wear has got a name tag and it will be hard to change it from western to Indian wear as jeans cannot be said to be an Indian wear. Returning to having a privately fabricated denim item, it appears that Baba Ramdev's thought is not so much new in Indian connection.