Digital media opened up a lot of doors, brought in a lot of opportunities and even changed lives. This wave not only brought in a new medium but also graced us with a new of talent pool of people from across the globe.
From YouTube stars to Instagram and Vine comedians to Twitterati, these young guns have become an internet rage and have amassed a gargantuan following within a short span of time. Using social media to their advantage, these faces have shot to fame; something that the traditional media wouldn’t have been able to offer.
Here’s a primer to familiarise yourself with the Indian talent that rose to fame thanks to digital media
Gaurav Gera’s ‘shopkeeper-chutki’ Dubsmash series made him an instant hit. A comedy series featuring him in multiple roles became a sensation. The series went viral and was such a big hit that a host of Bollywood celebrities and brands lined up for collaborations.
Minimal Bollywood Posters is a project resting on a Facebook page and initiated by Akshar Pathak harping on the creative poster renditions of popular Bollywood films.
With more than 10 million subscribers, Lilly Singh aka Superwoman is the biggest and the most successful YouTube star of Indian origin. Forbes even listed her as the highest -YouTube star.
Apoorv Sood (@trendulkar) - Twitter
Using satire to drive humour, @Trendulkar has now become an influential voice of the nation and is often seen endorsing brand campaigns through his Twitter handle.
With his humorous concept of ‘misheard lyrics’, Hoezaay has won the internet and is crowned the King of Vine in India.
This is not an exclusive list, this is just a sampler amongst the exhaustive live of digital stars of India. Digital media has now culminated into a full-time career for millennials and they’re more than happy to pursue their new-age interests which pay them and earn them equal recognition.
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