Augmented Reality enhances the physical environment of the user with the use of digital elements. It enhances user’s perception of reality and helps him experience new world without any hassles of transportation. Top app development company in Dubai can help you out with this aspect.
The success of Apps like Snap chat&Pokémon Go has helped both users & mobile app developers embrace augmented reality. With more and more developers jumping on to the bandwagon of augmented reality, its potential has reached new heights.
It is expected to generate millions of dollars in terms of revenue by 2020. There are more than 300 million monthly users generating content using AR apps which are going to grow exponentially in the next few years.
Need for Augmented Reality
In this information age, augmented reality will make life easier for the user with flashing of relevant information at the right time. You will have the latest information related to nearby locations projected onto your AR glasses.
It provides enriching information and experience without distorting the reality of the actual world. You could get the latest offers from nearby super bazaar as you walk down the road which can save you money on your shopping.
It is much better than virtual reality even though its spectrum is limited, unlike virtual reality.
Working of Augmented Reality
Augmented Reality is used with browsers, for Gaming & 3D viewing apart from many business applications.
Businesses who want to provide the experience of their products to the customers use 3D viewers. Real life 3D objects are placed in the surroundings of the customers through trackers.
Depending on location, trackers can display information on the screen to attract customers. App developers also can create games where artificial elements are placed for gamers to find them.
Industries Using AR
A wide range of Industries get benefitted using AR like
1)Entertainment
2)Healthcare
3)Retail
4)Education
5)Gaming
Use of AR in education led to more interactive environments and improved the learning process. ZooBurst&Chromeville Science apps are good examples of AR apps in the education sector.
It is being used in the healthcare sector to reduce the costs and perform surgery under remote guidance with AR glasses.
Apps in the Retail sector like Sephora, Converse Shoe sampler has enabled virtual fitting for the benefit of customers as well as shopkeepers.
Advantages & Disadvantages of Augmented Reality apps
There is no doubt that Augmented Reality apps are going to redefine the way we shop, get entertained. However like every technology AR too has its advantages as well as disadvantages which every user has to be aware to get maximum out of the technology.
Advantages
-It enhances users experience & provides better interactivity with the physical world.
-Provides instant information at the right time in the right place.
-User-friendly and doesn’t require any extra effort to use the technology.
Disadvantages
-Human relations are likely to suffer much more as people get more immersed in using AR technologies.
-The accuracy of location-based information is not very precise and hence can be sometimes misleading.
-Privacy is one of the major concerns for the user.
Despite certain disadvantages, advantages far outweigh the challenges which are helping most of the industries embrace AR. The rise in popularity of AR is creating a huge demand and the top app development company in Dubai is here to help you out.
