For achieving the target of increasing fans and followers to your social media accounts and websites, you must venture your time in the following factors.
Social networks have come up with various advertising options. As you log into your page, you can easily find out that particular zone. Make sure to reach out to the targeted audience to increase the fans for your business page. Also, follow other advertising methods too. Make use of free classified portals. Money spent on advertising is not to be considered as waste. It helps in making your brand name go global. However, think wise on an advertising budget. In fact, advertising is the best option for making your brand name visible to the targeted audience. Gradually, you will be surprised to notice the best results. When paying for advertisement, make sure that you are not inviting the untargeted audience. Also, understand that you may not build the audience in the first place.
Try to engage yourself in writing guest posts for other popular websites. Guest posts help in improving the number of backlinks to your website. As a result, you can expect followers to your social media accounts which are displayed on the respective website. Make a list of the popular websites that are related to your business strategy and approach them for guest posts. Many websites are providing such option. As you submit your post to such websites, your author bio is mentioned just below your post. You can update the links to your websites on author bio. In this way, you can increase the followers and fans.
If you have a list of email accounts, you can invite them to like your page. You can send them a newsletter by explaining the concept of your business. If they are your targeted audience, regular newsletters on the updates help them to understand the concept.
Make sure to update content on a regular basis. This helps in reaching out a wide range of audience. Great content helps in attracting visitors. They tend to visit your social media page and website for reading latest and updated contents. As a result, you are about to increase your followers.
As you regularly update related content to your social media pages and websites, you are also required to give the option of sharing the post. For this, you can prefer adding the 'Subscribe for Latest Posts' option. Also, make sure to add sharing buttons of various social media networks to your website just below your post. If your visitor likes the post, he/she can share the post via social media buttons.
When updating content for building fandom, you are required to post engaging content to your followers. You must remember the rule of 80/20. Eighty percent of your content should be valuable and helpful to your followers while twenty percent is self-promotional. The audience should feel that the content is very valuable to them. Content should be engaging as well.
Regularly monitor your social media presence. Social media is giving the option of connecting various social media pages and accounts. Interact with the fans who mentioned you. This helps in building an engaging and loyal relationship. You can get an existence worth following by participating in discussions. Monitoring mentions of your company name, user name and any other related hashtags you can improve your fandom in a more effective way.
Improving fandom is not a simple task. It involves a lot of research and dedication. You cannot see best results if you consider this as a side project. You can improve the number of followers and fans by hiring a professional. Social media professionals are well versed with what works and what not works on social media. They make use of algorithms and tools for increasing the fandom of your social media pages. Social media professionals help in keeping your accounts trendy and updated. In fact, they do a lot of experiments in increasing popularity to your page and thereby help in increasing the number of followers and fans.