To know the requirements of their fans and prospects at the real time, the businesses can interact with them with the help of social media. It helps in increasing brand awareness by generating publicity. In today's digital world, each and everyone is available in social media. This is the reason that almost every small business is including this platform in their marketing strategy so that their business can become more popular. This platform also enables them to increase brand awareness. It is one of the most cost-effective ways that can help them to reach their brands to millions of visitors.
The business organizations can use different social media platforms like, Twitter, Facebook, Pinterest, Google+, LinkedIn etc., to publicize their business. Of you own business, here are a few tips how to publicize your brand through different social media platforms.
The world’s largest social networking site is Facebook. It has the potential to make your brand a celebrity by reaching your business and post to millions of visitors all over the world through likes and shares of the visitors. To do so, one must follow the below tips. There are different ways to share your post through Facebook. Some of them are-
1. Your content should be linked to your Facebook status:
Once you link your content to your Facebook, it will direct millions of visitors to your website just in a single click. It is even better to include bloggers and reporters in your network. It will help to reach your story to them in no time. They will help to increase the brand awareness by sharing your post.
2. Your post should have an attractive headline:
The adage “ the first impression is the last impression” is perfectly suitable here. The headline is the mirror of your post. If the headline seems interesting, then only your target audience will read it. It will be better to put an intriguing fact, statistic or quote in your story, to get more clicks and views on your posts or releases.
3. Ask your fans and followers to like your posts and share it:
This will help a lot to reach your post to more visitors and promote your business. Once there is a good bond between you and your followers, they will happily do it. All you need to do is to make your post more interesting to increase likes and shares.
4. Use your personal Facebook page to share your business news:
You have fans and followers on your business page, but real friends are there on your personal page who will have no issue and publicize your post, even they will do it more happily to create more buzz.
Twitter is another social platform to spread your words worldwide in seconds. With its re-tweet and easy sharing power, Twitter enables the business to reach to a huge number of people. Some tips are discussed here that will assist you to know how to promote your business through Twitter-
1. The link to your story should be tweeted multiple times:
Follow your target audience and the people who can be a help to develop your brand awareness. You should be live on Twitter by tweeting multiple times in a week. This will help you to reach more targeted visitors. Just like the Facebook post, the headline of the Twitter post should also be interesting. Always remember, you should not overdo the frequency.
2. Promote them who are promoting you or sharing your post:
If any person or business is re-twitting your story, it’s your turn to acknowledge it with a thank you. You can also re-tweet their story too (be wise to re-tweet the story, which is relevant to your business). By doing so, you can create the next round of buzz on Twitter.
3. Play the hashtag (#) game to promote your business more widely:
Hashtag game is very popular on Twitter as well as advantageous for any business. To play the game, all you need to do is to add a hashtag before a phrase or word that is relevant to your business or story. This helps to gather more followers, as nowadays most people follow the hashtag.
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If you search the web for "how to get the most traffic" you will see in all the results the most important thing is social media marketing. Around 70% of the folks are stuck to social media and search their needs online. If a business promotes its services on social media it will increase its visibility and leads too.
Yes it's really helpful everytime in concern of social media.It will help to build brand name as well.But for ROI and conversion SEO is more important.