Issues of youth

627 Views Updated: 12 Dec 2016
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Issues of youth

Whether you accept it or not, it’s the age of millennials. Brands, campaigns and advertising budgets are crafted to make an appeal to the youth.
There are so many things to be documented about the millennials. Millennials today enjoy more attention than their Gen X counterparts. But the flipside is, while the surface of this community may look calm and composed there lies an undercurrent of anguish. Despite being at an advantage, research has found this community in a troubled state of mind. We need to address these perturbing issues which most people may not be aware of. 


Impact of social media, privacy concerns and digital footprint

Facebook, Twitter, Instagram and Snapchat are everywhere. Owing to the growing social media exposure, youth these days talk less and text more. Teens and pre-teens spend a great deal of time exploring social networks thus making them susceptible to sharing too much information online, loss of privacy, disconnect from the reality, occasional mood swings and depression.

Pressure to have the latest technology

The pressure to keep up and stay technologically up to date and savvy among peers facilitates constant upgrades and replacement of high-end personal gadgets like mobile phones, tablets, laptops and even consumer electronics like TV, music system, home accessories, etc. This, in turn, impacts spending.

The age of consumerism

Shopping can become an addiction and shopping through credit cards can become a trap. Research has indicated ‘usage of credit cards’ to be the number one reason for bankruptcies. We tend to buy more and shop unnecessary items when our budgets are not capped. Largely driven by media, consumerism has become an ongoing issue looming the youth.

Alcohol/drug abuse & consumption of tobacco products

Misuse of freedom can often be menacing. Moreover, when consumption of alcohol & drugs is frequently showcased, and surprisingly justified in popular culture, it can have damaging effects on the mentalities of an entire audience. Mental health and substance/alcohol abuse are often linked. Excessive/binge drinking, drug intake & consumption of tobacco products have serious health risks.

Obesity

Dramatic rise in income amongst the Indian households has led to a relative increase in consumerism. Indulgence in packaged food, fast foods and sugar-based beverages has led to unhealthy eating habits and lifestyle. Obesity in today’s youth can also be easily linked to enhanced indoor activities like web surfing, video gaming, chatting, streaming music/movies, etc.

Growing up too fast

The internet boom, overexposure to media and unregulated technology/media access to kids has led them to ape their adult counterparts. Indulgence in serious adult related activities has become a common phenomenon.

Single parent upbringing

An unavoidable adaptation of western culture and single parent upbringing also affects a kid’s mindset in his/her formation years. And the damages can be irrevocable and life long.

Stress and health problems

Fast-paced city life and competitiveness across schools/colleges or even jobs can be daunting and take a toll on one’s health. Steered by ‘want-it-right-now’ attitude, these young guns want to overachieve in a short span of time. And failing to achieve such unrealistic goals does affect the youth mentally, often leading to stress.


Competition and lack of adequate jobs in specialised fields

India has witnessed an exponential population growth and the rate at which job market is flourishing is disproportionate. And the gap seems to be expanding by time giving rise to unfavourable conditions like turning to anti-social activities. 

Influence of politics

Lack of adequate education, job opportunities in rural as well as urban centers and the opportunity to generate an alternate source of revenue has led Indian youth to tilt towards political camps. They are often employed as foot soldiers to propagate the political ideology of their respective political parties.

Most millennials today resist the ‘millennial’ tag. They consider them to be old enough to take on the world. 

All being said, the future isn’t that bleak. Along with vocational training, educational institutions can focus on personality training balance. At a mass level, there is need for awareness towards the issues these youth face.

Millennials have a different and an open outlook towards life. Once the issues are addressed, much can be achieved, given the potential of this generation that is still untapped.


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