A word which is printed in any form is known as print media. It is the oldest form of media and the most durable media. It was not until some few years ago that the print media dominated in the presentation of news and views.
However, currently, the visual media has taken its place, dominating the act of news presentation for the following reasons other than quality or telecast of live events.
• There is more glamor in television media
• The pay package is more attractive and lucrative
The audience is also different and the content varies in all. Radio and television cater to the requirement of both literate and illiterate population and print media are exclusively meant for the educated class.
Long-winded words and protracted sentences are usually prohibited in radio and television for the sake of better audibility and understanding.
Utmost importance is given to punctuation and grammar in the print media, although some modern era newspapers repeatedly falter in avoiding grammatical errors and using proper punctuations.
“Pause” is the punctuation used by the electronic media to convey messages unmistakably and perfectly. What radio and television have to say must be easy to pronounce by the news reader and news anchor and easy to understand by the listeners and viewers. The lingo should be easy and pronunciation standard.
While writing for the print media the news writer should use abbreviations and jargons that can be easily comprehended by the readers. Use of mathematical figures and data in print media is precise and in electronic media, it is rounded off mostly except for election results and budgetary allocations and provisions.
News in the electric media is extended headlines, and the stories are compressed for the time limit. The task of sub-editors in the electronic media is more intricate compared to their peers in the print media.
Editing has to be soft, light, or liberal depending on the media. Compared to editing in newspapers, which is very conformist, liberty is permitted to a certain degree in magazines.
No dress code is required for the print media and radio. However, television has a dress code which is followed across the globe.
Expressions are imperative in for the electronic media, especially television and should go with the situation and event.
Deadline is very important for the print media and news channels that work round the clock.
Newspapers also have to be very prudent regarding maintenance of its policy and style. Policy and style, however, is hardly important for the electronic media.
The print media gives an additional advantage to its readers who can read, analyze, and digest a news story, whereas analysis is not possible in the electronic media.
The task of television is more intricate while news broadcasting as auto prompting and matching audio with visuals is very important.
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