At the point when organizations make a marketing campaign, they investigate about their potential customers—their preferences and aversions, where they live, how they spend their cash, how they utilize their available time, what they read, watch on TV, or listen to on the radio. Advertisements are then put wherever their intended interest group is liable to see or hear them. These ads can be seen in movies, television, newspapers, websites, buses and daily use things like pens, diaries, etc. Hence, promoting, however costly, is a powerful tool.
Main aim of advertisements
The primary goal of a company for advertising is to create awareness or increase sales. This ideology is right when the ads pertain to items like food, clothes or other harmless products. When the advertisements are done for products that are a potential danger to well-being, then it becomes debatable. Thus, advertisements for Alcohol and Tobacco are a risky affair.
Hazards of Tobacco and Alcohol
Tobacco use brings about roughly 434,000 deaths and costs society $52 billion in the United States annually. Over 100,000 Americans kick the bucket every year from liquor-related causes with a yearly monetary expense of over $90 billion.
While the greater part of well-being issues related to adolescent tobacco use emerge later in life, liquor related hazards are the primary source of death for minors. More than 66% of secondary school seniors are present consumers, with 33% reporting binge drinking–the utilization of five or more beverages at a sitting–within the previous two weeks. Approximately 454,000 seniors report walloping the bottle in any event once a week. Among first-year school recruits, the percent of binge drinkers ascends to 57.4% of the men and 35.5% of the women. It is evaluated that four and one-half million youngsters are reliant or problem drinkers.
What will the ads portray?
Advertisements aim to display the benefits of a product. They try to show the benefits of products and how they add value to the lives of the consumers. Advertisements for luxury items seek to create an aspirational value of the products. When it comes to alcohol and tobacco, a company cannot talk about the benefits. They are a potential threat to the health of human beings. Companies would not want to showcase the harmful effects of their products too. Thus, the option for businesses is to portray these dangerous products in the light of luxury and lifestyle. This positioning will create a hyper for these commodities. People, especially image conscious youngsters, would want to be seen cool. Hence, they will start consuming these products. The question that arises is – are we ready to force people into consuming products that harm them? Is it ethical to promote such products in society, especially to the youth, that can lead to health hazards? If more youngsters start consuming these products, their health will deteriorate, and the nation will lose considerable human resources.
Argument of the tobacco and alcohol companies
The liquor and tobacco companies say that advertisements just lead to brand loyalty and do not increase smoking or drinking. Business analysts Jon P. Nelson from Pennsylvania State University and Douglas. J. Youthful from Montana State University distributed a report in January 2003 that appears to affirm this presumption, at any rate for liquor. Moreover, these products are a source of tax earnings for the government. The companies argue on the fact that people need these products to socialize. Removing them will do no good to the society. Also, people should be free to choose anything. No one ca force them to use a product nor should one ask them to stop using a product.
The contention around alcohol and tobacco advertisements won't end at any point shortly. Both the views are correct from their side. However, for the greater good, the advertisements and promotions of tobacco and alcohol should be banned.